Monthly Archives: April 2017

The Impact of Marketing in the Society – Can We Really Make a Difference?


Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right Thing

As the public grows more knowledgeable and educated, they hold businesses to a higher standard than was once the case. The abuses of workers that were common a century ago are not tolerated by society today. Now corporate ethics policies drive decisions in the boardroom and the marketing department so that the end user (that’s us) benefits in many ways. Doing the right thing is a good policy because people want to do business with someone they trust and respect. And the companies that are exposed as cheaters, liars, or abusers are generally shunned in the marketplace (Enron, anyone?).

The bottom line is that though there is a negative impact of marketing in the society, there is a positive to balance it out; and it is our job as society to reward the good guys with our purchases and punish the unethical companies by neglecting them in the marketplace. As we continue to do this over and over, we make Big Business aware that they will make money only if they honor their ethics policies and do the right thing on a consistent basis. In this way we can make a difference in the marketing tactics employed to sway our decisions. And that is a positive that we as a society can live with.

The Advantages of Email List Building

Marketing is essential for today’s small business owners to survive. Email list building is now considered one of the most important tools used for Internet marketing. Nothing is more cost effective and instant like sending an email. Building data lists can be defined as the process of creating a database that consists of potential individuals who are interested in the same niche of your website.

Therefore it can also be considered as gathering contacts as much as possible, “that are interested in your product or service”. Email list building is recognized as a process which consumes a lot of time and money. However, there are some methods to engage in list building without large amounts of money for services.

A list can be used as your core foundation to your small business’s marketing plan. If you have a good lists, it will be easy for you to conduct a powerful sales letter, offer new products, connect to your core group. Most importantly, you will get the opportunity to sell your products or services to potential consumers directly. List building allows you to interact on a more personal level, quickly understanding what your customers want and expect from your business or offer.

List building gives you the opportunity to send repeated invitations or information to the people, asking them to go and see your website, and also provides the opportunity for them to opt out if they so choose when you send your message compliant and follow the rules of responsible email marketing.

Make sure your email provides answers to common product or service questions and has a powerful subject header. Providing valuable information, special offer is always a good idea to attract visitors to your website. This increased traffic will increase your chances of obtaining sales. Therefore email list building can also be considered as a good asset for the development of your website. The visitors who come to your website will tell their friends and family members about your services and it will also generate sales through word of mouth. Therefore the basic idea behind list building is the process of gathering email addresses which you can use to promote your product in the future. One of the main problems today is many services that provide email marketing sending softwares will block your account if it gets any spam complaints.

The main objective of building contact lists is to create online relationships. According to the research, it has been identified that creating online contacts are much effective than creating physical contacts as the message can be sent much quicker and more efficiently.

Purchasing a list for email marketing list building marketing, can create a trusted go to database for release whenever you have exciting news. People who live in the present world are very impatient and small businesses must get in front of the consumer for less cost to succeed in today’s digital marketplace.

Living High, Training Low

Athletes in endurance events practice a training technique called “living high, training low”. Many years ago, scientists noticed that people who live in the mountains, where the air contains lower levels of oxygen, have higher than normal blood oxygen levels. A limiting factor in events that require endurance is the time it takes to move oxygen from the lungs into the muscles. Since more than 98 percent of the oxygen in the blood is bound to red blood cells, people with high numbers of red blood cells should have higher levels of oxygen and therefore have more oxygen available for their muscles, giving them greater endurance. It appears that living and training at high altitude would improve performance even more, so theoretically, all long distance runners, cross country skiers, bicycle racers and other athletes in endurance sports would benefit from living and training at high altitudes.

However, you can’t train as intensely in the mountains where oxygen is sparse. Lack of oxygen during hard exercise slows you down. One group of researchers decided to see if living at high altitudes would increase red blood cell concentration, and training at low altitude would allow the athletes to take harder workouts. Eleven trained middle-distance runners were tested before an 18-day training session in which they slept in special low-oxygen pressure chambers and trained at sea level with oxygen-rich air (Journal of Applied Physiology, January 2006). The tests were repeated 15 days after the training. The athletes who lived high and trained low had higher maximal oxygen uptakes, higher maximal aerobic power and lower resting heart rates than the control group. The blood of these athletes could carry more oxygen, and the oxygen concentration in their bloodstream would return to normal earlier after intense competitions so their performance would improve.

Human Resource Management Courses

If you think that an MBA in (HR) is the only way to secure a job in this sector, think again. Nowadays one can still dream to work in the HR sector without investing a good amount of time and money in a tedious MBA. The advent of numerous human resource management courses has proven that today this field is actually one of the most lucrative fields in the business management world. A company cannot work without human capital. And similarly, a business cannot function without professional personnel trained to manage human capital, or else chaos will reign and the whole business will go for a toss!

Currently, the headhunting, the attraction, the preservation, and the day to day maintenance of professional employees and high caliber workers- fall within the responsibilities of the qualified HR or the HR managers of the company. However, the abundance of institutes proclaiming to impart HR management skills through HR management courses have all the more led to great confusion in the minds of the interested candidates. Occasionally, they find it difficult to choose from a gamut of such courses.

The first sign of credibility of a serious human resource management course should be technical accreditation. The course and the institute imparting the knowledge should have a national as well as international accreditation. This varies from country to country, of course, and candidates must be aware of their respective accreditation governing bodies. As well, not all of the human resource management courses boast of placement services, so one has to choose very carefully, also in this aspect.

However, if the institute is well renowned in the specific country with proper accreditation, finding a job based on a diploma certificate should not be that difficult. A typical human resource management course comprises of subjects such as HR strategy, managing, motivation, organizational behavior, recruitment, employee relations, and much more. After completing a HR management course one can expect to work as a human resource manager in a private firm.

The pay packages are usually tempting as the HR sector is one of those fields that spared the global economic slowdown just eighteen months back! Surely, professional Human resource management courses are among the most coveted courses all over the world today. So investment in this sector is never wasted as various companies will always seek newer avenues to enrich their forms of capital.

Islands whilst in Athens on your Greece Holidays

During the summer months in Athens you may find the heat stifling on some days. This is a perfect opportunity to escape the city and take advantage of the nearby islands in the Saronic Gulf. Pirius, the port of Athens give access via its regular ferry services to the many island of the Saronic Gulf and it is even possible to fit in two or three in one day if you set off early in the morning. There are many islands to explore but following are three of my favourites.

Aegina is one the largest of the Saronic Gulf Islands, with a population of around 13,500 people over 34 square miles. It is comparatively suburban in contrast to many of the other islands, with a popular party atmosphere at the weekends. Perhaps despite this, it is still an exceptionally picturesque island and has many sightseeing opportunities such as Nektarios Church, a pilgrim destination for the sick similar to Lourdes (but without the hordes of tourists) or the domineering extinct volcano, Mount Oros.

Paros acts as a central hub for some of the smaller islands but is well worth a visit in itself. Despite some signs of tourism, Paros retains much of its authentic ‘greekness’ which will be a welcome relief for Greece holiday makers. Sites of interest are well sign-posted making Paros a joy to explore whilst the white, sandy beaches are kept in pristine and litter free.

Despite being relatively large, Hydra has a very small population of around 3,000 people, most of whom live in the main town of Hydra. In many ways, Hydra is very similar to the Italian island of Capri – no cars, few sandy beaches but a peaceful and quiet retreat (which is perhaps why it is, as with Capri, popular with celebrities). Hydra presents an opportunity for the Greece holidays maker to reflect and unwind and escape the chaos of modern life.

Whilst these islands could very well be the main focus of your Greek holiday I strongly recommend, at the very least, setting aside one or two days during your holiday in Greece to explore these islands.

Why Social Media Advertising Is Important For Your Business

People all over the world use platforms such as Facebook, Twitter and YouTube. You only have to look at the stats to realise the impact of using these platforms for marketing. But do you have to use your online presence to maximise your profit?

In our modern, technological world, having an active social media presence is considered essential to building your brand’s visibility. By not using websites like Facebook as a marketing tool, you could be missing out on potential custom and revenue – particularly if you already have a website from which you intend to sell your products or services.

Nevertheless, you may be unconvinced about the impact that social media could have on your business and might need a little more persuading. In order to learn more about why this marketing method is so successful, read on to discover more.

Not everybody knows this, but social media posts can actually be used to drive targeted traffic to your website or blog. Well-placed posts can make all the difference between 1- people seeing your new page, and 1000 people seeing it. Not only that, but by using these popular platforms, you can actually control who sees it and who doesn’t.

What’s more, search engines like Google know which sites are being regularly visited and which have been neglected. This is what makes SEO so effective – and regularly using social media for business will boost your site’s SEO, earning it a higher place in search engine results.

Not only will you receive more customers by effectively managing your social media accounts, but you will also be able to communicate with them more directly. These days, many people are hesitant to pick up the phone or write you e-mail about something when they can just post it in 140 characters in half the time.

So, by not using your Facebook or Twitter page as a company resource, you’re missing out on valuable feedback from your customers – as well as great reviews that you could be citing on your website to attract future customers.

Communication is essential to any successful business, and by using Twitter or Facebook you will become more connected to your customers and even your competitors. The old saying ‘keep your friends close and your enemies closer’ really applies here – except they shouldn’t become your enemies, you can learn from their successes and failures.

Using these platforms will also enable you to respond to problems immediately. Unlike a letter or e-mail that could sit in your inbox for weeks, you’ll know straight away if a customer has complained or spread false information about your brand. This is a double-edged sword, of course, and it makes complaint handling more crucial than ever.

You can also use these sites as a tool for connecting with other complementary, non-competitive businesses, as well as journalists who cover your industry. Instagram is great for this, and isn’t just about posting photos as many people believe. You can really make connections using these platforms.

You also stand to gain more of an audience through users ‘reposting’ or ‘retweeting’ messages, particularly if they are interesting. It pays to be creative here, but don’t hassle your followers with annoying posts. You’d be surprised how many people will respond with a retweet if you simply reply to their complaint or positive comment with class.

Lastly, a strong social media presence will increase your brand loyalty. When you’re actively engaging and interacting with your audience, you’re able to form more personal relationships with your customers in a shared space.

The Cumulative Effect of Marketing and Advertising

One of the most difficult for people to get used to is the fact that they do not get any return on their advertising dollar.

When you start testing advertising and marketing done the emotional response way, you’ll have to decide whether advertising and marketing campaigns you start and test are working well enough to continue.

All the biggest myths about advertising and marketing that are professed by all the so called “gurus” is that there is a cumulative effect of marketing and advertising. That “name recognition” builds from this cumulative effect and eventually results in business.

Image marketing can and does work in very limited circumstances. Those circumstances are strictly in situations where someone has so much money and so much time that they can afford to build name recognition that eventually leads to a large and successful business.

For example, we all know McDonald’s and Coca Cola, and we’ve all seen the polar bears and the Golden Arches. We know about those products as things implanted in our brains. Keep in mind though, that Coke and McDonald’s spend literally millions and millions of dollars a year to get and keep that kind of name recognition.’

In many businesses, while some large companies do have name recognition, there isn’t always a so-called “taste” as there is with Coke or McDonald’s. People go to buy those products and eat or drink them because they like the way they taste. They don’t go just because they recognize the name.

Now keep in mind a very, very important difference between these types of products and many other kinds of services.

In services, nobody knows what you taste like, or whether one office of “Great way Brokers” is better than “Smart Financial Services”.

Why? Because many services are highly personal. They require making personal connections. “Name recognition” won’t help you a bit if your advertising isn’t seen by anybody because it’s boring and uninteresting.

The cumulative effect and measuring the success of your marketing clearly presents when you want to do any direct marketing project, it either works well right away, or it doesn’t. Occasionally, you have a mediocre result that can be tweaked and improved. Normally you know instantly whether your advertising and marketing is working.

Let’s say for example you were in sales and you decided to run an ad in your local paper for $40. After two days you receive eight leads who leave their name and address in your Voice Mailbox. Now, using a ballpark of $10/lead as the maximum acceptable cost for any type of marketing or advertising campaign, you can get an idea of whether your promotion is in the ballpark or not.

With this $40 ad divided into 8 leads, you’re paying $5 a lead. Which is certainly an acceptable cost per lead. This sort of cost-per-lead range will end up being very productive and successful for you as you move through the testing and increase the frequency and size of your ads.

But, if you ran the same $40 ad and only got two responses, you’re at $20 a lead. That tells you that the ad probably either A) has the wrong headline, B) is in the wrong place in the paper, C) is in the wrong publication altogether, or D) is in the wrong time of the week or month, or any combination of the above variables.

This would work the same way if you were in the retail business. Instead of getting leads you would get customers.

Wouldn’t it be better to get 8 customers to respond to you rather than 2 customers? The ad cost the same no matter what your response is, however the bottom line on your business makes it a huge difference.

NY Limousine Service Is Perfect For All Occasions

You can consider hiring a NY limousine service when you have a meeting with a very important guest or business associate. By doing so, you are conveying a message of respect for the person and value for the meeting that you are having with him. A pleasurable and memorable tour can also be enjoyed by family and friends if you decide to take a limo ride while enjoying the attractions of the area you are visiting. You can also add charm and elegance to a special event if you opt to hire a luxurious limousine. The possibilities are just endless when it comes to a limousine service.

We are well past those times where limousine services are used only for serious and big business activities. NY limousine service providers now offer a wide variety of packages that are affordable for anyone and for a wide range of reasons. You can even hire a limousine service to impress your girlfriend. You can think of many ways to benefit from the use of a limousine service. The limousine service provider can also provide some interesting ideas on how you can enjoy the use of the limousine service.

Another false notion about limousine service is that some associate it with the rich and the famous. The limousine service business is continually evolving and it can now be enjoyed by everyone regardless of personal situation. There are now packages offered by limousine service providers that suit the budget of the ordinary person, who in the past, would not have even thought of considering renting a stretch limo for his or her personal use. Check out the price ranges of the various limousine service providers and you will be surprised that some are actually almost the same amount you would spend for a taxicab.

If you are after a hassle-free and convenient travel, nothing comes close to a ride in a luxurious and elegant NY limousine.The limousine service providers maintain a high standard of service that makes traveling a truly great experience. NY limousine service will always be associated with luxury and style. It is one great way of attracting and impressing other people as you arrive at an event riding in an elegant stretch limo. People who are also concerned about their security and safety while traveling must have limousine service high on their list of options. The chauffeurs and staff of the limousine service providers are adequately trained for the job and you are assured that you will arrive at your destination safe and sound.

There are lots of possibilities to enjoy the NY limousine service. Gone are the days where the stretch limo is always associated with big business and the rich and famous. The business of limousine rentals has now evolved into one where even the ordinary person can now experience the elegance and comfort while riding one. When you are considering an interesting way of adding class and sophistication to a planned occasionScience Articles, seriously consider hiring a limousine service. You will definitely find the perfect limousine service that suits your need and budget.

Find Affordable Dental Benefit Plans

The most affordable dental benefit plans available in the United States are known as dental discount plans. Dental discount plans are exactly what they say they are, a discount plan. This is how it works. A large group of dentists have come together to form a network of service providers. This network has buying power for things that all of these dentists must have each day in order to run their practice. This is one of the benefits of working together with the network.

This is a huge benefit for you, the consumer, because it allows you to get affordable dental care by simply paying cash at the time of your visit. Let me explain. These dentists have agreed to perform dental procedures for anywhere from 10% to 60% less than other dentists. The only requirement, as stated above, is that you must pay cash at the time of your appointment.

Example, let’s say that you need a root canal performed and the standard price of a root canal is $550. Let’s say that because you have a discount plan the dentist is going to give you a 40% discount. This is a savings of $220, so your total cost at the time of your visit would only be $330.

These plans cost anywhere from $80 annually for an individual up to $150 annually for a family, depending on the plan that you use, this figure is based on a very common plan. Even if you deduct $150 from the $220 savings for the above procedure, you’ll still come out saving $70, not including any other savings that you and your family can take advantage of for the next 12 months. This could be on any other dental procedure such as bridge work, orthodontics, cosmetic dentistry, fillings, extractions, x-rays, cleanings and much, much more.

The next time that you’re looking at affordable dental benefit plans here in the US, I recommend that you take a good look at dental discount plans. They are simply the best thing around.